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WesleyQuest´Â HBR 2008³â 1¿ùÈ£¿¡ Harvard ´ëÇÐÀÇ Robert Kaplan ±³¼ö¿Í David P. Norton ¹Ú»ç°¡ ¹ßÇ¥ÇÏ¿´°í, ÀÌ¹Ì ±Û·Î¹ú ¼ö¹é °³ ±â¾÷¿¡¼­ ±× ¼º°ú°¡ °ËÁõµÈ Execution Premium Process(XPP) ¸ðµ¨ÀÇ 6 ´Ü°è ¿µ¿ª¿¡ °ÉÃÄ Corporate Strategy, Specialized Marketing, Go-to Market Strategy for Sales, Strategy Execution, Profit Improvement, Pricing, HR/Organization, OSM Support, µîÀÇ ÅëÇÕµÈ °æ¿µ°ü¸® ¼Ö·ç¼ÇÀ» Á¦°øÇÕ´Ï´Ù.

 

 

 

 

 



1. Strategy Formulation 


Corporate Strategy: Scenario Planning, War game, Competitor Intelligence(CI) µî ´Ù¾çÇÑ Business Intelligence ±â¹ýÀ» È°¿ëÇÏ¿© ¹Ì·¡ °æ¿µ ȯ°æÀÇ º¯È­, ¹Ì·¡ °æÀï ·êÀÇ º¯È­, °æÀï ´ÙÀ̳ª¹Í½º, ¹Ì·¡ ÇÙ½É ¼º°ø ¿äÀÎ(Key Success Factor) µîÀ» ±¸Ã¼ÀûÀ¸·Î ÆľÇÇÏ¿©, ƯȭµÈ ºñÀü/¹Ì¼Ç/Àü·« ¹æÇâ ¼³Á¤, »ç¾÷ Æ÷Æ®Æú¸®¿À °ü¸® Àü·« ¼ö¸³, ³»ºÎ ÇÙ½É ¿ª·® ±¸Ãà µîÀ» À§ÇÑ ÃÖÀûÈ­µÈ Àü·«Àû ´ë¾ÈÀ» Á¦½ÃÇÕ´Ï´Ù. 

 

- Online/Digital Marketing Communication, Mobile Marketing, Online Sales and Service: µðÁöÅÐ ½Ã´ë¿¡ Çʼö ºÒ°¡°áÇÑ Digital/Online Marketing Communication°ú Mobile Marketing¿¡ ´ëÇÑ ±â¾÷ÀÇ ´ÏÁ ÃæÁ·½ÃÅ°±â À§ÇØ °í°´ÀÇ ¿Â¶óÀÎ Á¤º¸Å½»ö ÇàÅÂ¿Í ÆÐÅÏ¿¡ ±â¹ÝÇÏ¿© ¿Â¶óÀÎ »ç¾÷À» À§ÇØ °®Ãß¾î¾ß ÇÒ ¿ä°ÇµéÀ» ¹àÇô³»°í À̸¦ À§ÇÑ Roadmap for Digital TransformationÀ» ¼ö¸³ÇÏ°í, ½ÇÇàÀ» Áö¿øÇÏ¿© ±â¾÷ÀÇ ¿Â¶óÀÎ °æÀï·ÂÀ» °­È­ÇØ ³ª°¥ ¼ö ÀÖ´Â ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù.

 

- CRM Marketing Mix (5 Ps) and CRM Marketing Plan : ½ÃÀå °æÀïÀÇ ½ÉÈ­·Î ±âÁ¸°í°´ÀÇ ÀÌÅ»ÀÌ Áõ°¡µÇ°í ÀÖ¾î °³º°°í°´ÀÇ Á¢ÃËÁ¤º¸¿Í ÃàÀûµÈ ±¸¸ÅÀÌ·ÂÀ¸·Î ±âÁ¸°í°´¿¡°Ô ¹Ýº¹ ±¸¸Å³ª Ãß°¡ ±¸¸Å¸¦ À¯µµÇÏ°í, ÀÚ»çÁ¦Ç°À» ŸÀο¡°Ô ÃßõÇÏ°Ô ÇÒ ¼ö ÀÖ´Â È¿°úÀûÀÎ ¸¶ÄÉÆà ¼ö´ÜÀ¸·Î CRMÀÌ ¿ä±¸µË´Ï´Ù. °Å·¡µ¥ÀÌÅÍ¿Í ¼­º£ÀÌ µ¥ÀÌÅÍ(Survey Data)¸¦ ÅëÇÕ/ºÐ¼®ÇÏ¿© CRM Marketing Mix(People, Product, Place, Price, Promotion)¸¦ µµÃâÇÏ°í À̸¦ °úÇÐÀûÀ¸·Î ½ÇÇàÇØ ³ª°¥ ¼ö ÀÖ´Â CRM ¸¶ÄÉÆà Ç÷£À» ¼ö¸³ÇÏ´Â ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. 

 

- Big Data and Data Analytics Service: Big DataÀÇ ½Ç»ó°ú Çã»ó¿¡ ´ëÇØ ±â¾÷ÀÌ ¿Ã¹Ù¸¥ ÀÌÇظ¦ °®µµ·Ï µµ¿Íµå¸³´Ï´Ù. ±×¸®°í, ÀÌ¹Ì Á¸ÀçÇÏ´Â Structured Data¸¦ È°¿ëÇÏ¿© ´Þ¼ºÇÏ°íÀÚ ÇÏ´Â ¸ñÀûÀ» ¸íÈ®È÷ ÇÏ°í, À̸¦ À§ÇØ ¹«¾ùÀ» ¾î¶»°Ô ÇØ¾ß ÇÏ´ÂÁö¿¡ ´ëÇÑ Big Data RoadmapÀ» ¼ö¸³ÇÏ´Â ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ, ³»/¿ÜºÎ¿¡¼­ °¡¿ëÇÑ ¸ðµç µ¥ÀÌÅÍ (Transaction Data, Text Data, Operational Data µî)¸¦ È°¿ëÇÏ¿© ¸ÅÃâÁõ°¡/ÀÌÀÍ°³¼±, ½Å½ÃÀå/½Å»ç¾÷) ¶Ç´Â Á¦Ç° Â÷º°È­, °í°´ºÒ¸¸, ºê·£µå À̹ÌÁö ¿Ö°î µîÀÇ À̽´¿¡ ÇØ°á¾ÈÀ» Á¦½ÃÇÕ´Ï´Ù.

 

- Brand Marketing: Brand Identity Development and Brand Communication Strategy: ±â¾÷ÀÇ Çٽɰ¡Ä¡¸¦ ´ãÀº Brand Essence¸¦ µµÃâÇÏ¿© Brand Identity¸¦ Á¤¸³ÇÏ°í, ÀǵµÇÏ´Â Brand PositionÀ» ´Þ¼ºÇϱâ À§ÇØ ¾î¶² ½Çü¸¦ ±â¹ÝÀ¸·Î ºê·£µå ¾à¼ÓÀ» ½ÇÇàÇØ ³ª°¥ °ÍÀÎÁö¿¡ ´ëÇÑ Brand Communication Strategy¿Í ½ÇÇà PlanÀ» ¼ö¸³ÇÏ´Â ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. ±âÁ¸¿¡ ÇØ¿À´ø Brand Communication È°µ¿µéÀ» Á¡°ËÇÏ°í ÇöÀç Brand°¡ °¡Áö°í ÀÖ´Â Brand Perception°ú Brand PremiumÀ» ÃøÁ¤ÇÏ¿© Brand Image¿Í Brand Preference¸¦ Á¦°íÇÒ ¼ö ÀÖ´Â ¹æ¾Èµµ Á¦½ÃÇÕ´Ï´Ù.

 

- Creativity Program for Customer-centric Development of Product and Business Model: Á¦Ç°°ú »ç¾÷ÀÇ Â÷º°È­´Â ¼º°øÀÇ ÇٽɿäÀÎÀÌ°í, ÀÌ´Â ¹Ù·Î ±â¾÷°ú Á¶Á÷ÀÇ ³»ºÎ ±¸¼º¿øÀÇ Ã¢ÀǼº¿¡ ´Þ·ÁÀÖ½À´Ï´Ù. ´Ù³â°£ÀÇ ¿¬±¸¿Í ¸¹Àº Çؿܱâ¾÷ Benchmarking, ±×¸®°í Á÷Á¢ÀûÀÎ ÄÁ¼³Æðú ¼º°úâÃâ °æÇèÀ» ±â¹ÝÀ¸·Î ³»ºÎ±¸¼º¿øÀÇ Ã¢Á¶Àû »ç°í¸¦ À¯µµÇÏ°í À̸¦ ÅëÇØ °í°´ÀÇ Pain Point¸¦ Â÷º°È­µÈ ¹æ½ÄÀ¸·Î ÇØ°áÇÏ´Â Àü·« Á¦Ç°(¶Ç´Â Product Roadmap) ¶Ç´Â Business ModelÀ» °í°´°üÁ¡¿¡¼­ ¸¸µé¾î ³¾ ¼ö ÀÖ´Â Creativity ProgramÀ» ±¸ÃàÇÏ°í ¿î¿µÇÒ ¼ö ÀÖ°Ô Áö¿øÇØ µå¸³´Ï´Ù.


- Go-to-market Sales Strategy: ¼³Á¤µÈ ¸ÅÃâ ¸ñÇ¥(Sales Target)¸¦ ´Þ¼ºÇϱâ À§ÇØ, ¹Ì·¡±¸°£º° ÆǸŠ¿¹Ãø(Sales Forecast)À» ±â¹ÝÀ¸·Î ÇÏ¿© Sales Target°ú Sales Forecast °£ÀÇ GapÀ» ÁÙÀ̱â À§ÇÑ Promotional PlanÀ» »çÀü¿¡ ¼ö¸³ÇÏ¿© Á¦Ç°ÀÇ ÀûÁ¤Àç°í À¯Áö¿Í ´õºÒ¾î ¸ÅÃâ¸ñÇ¥¸¦ ´Þ¼ºÇÏ´Â ½ÇÁúÀûÀÎ ÆǸÅÀü·«À» ¼ö¸³ÇÏ°í ½ÇÇàÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇÏ´Â ¼­ºñ½º¸¦ Á¦°øÇÏ°í ÀÖ½À´Ï´Ù. ¸¹Àº ±¹°¡ÀÇ ÇØ¿Ü ½ÃÀå¿¡¼­ ÃàÀûµÈ ½Ç¹« °æÇèÀ» ÅëÇØ, ¸ÅÃâ È®´ë¸¦ À§ÇØ °Å·¡¼±(Account)À» ¼¼ºÐÈ­ÇÏ°í, ¼¼±×¸ÕÆ®º°·Î ³ª´©¾î ÆǸŠÀáÀç·ÂÀ» ÃßÁ¤ÇÏ°í À̸¦ ±â¹ÝÀ¸·Î °Å·¡¼± Àü·«(Account Strategy)°ú °Å·¡¼±º° ¸ÅÃâ °èȹ(Account Plan)À» ¼ö¸³ÇÏ´Â ¼­ºñ½ºµµ Á¦°øÇÕ´Ï´Ù.

 

¸ÅÀåÀü·«°ú ½ÇÇà°èȹ (Store Management Strategy and Execution Plan): ¸ÅÀå ¹æ¹®°í°´(Shopper)À» ´ë»óÀ¸·Î ÇÏ´Â ¸ÅÀåÀü·«°ú ¸ÅÀå°ü¸®´Â °á±¹ ¸ÅÃâÀ» °áÁ¤ÇÏ°Ô µÇ¹Ç·Î, i) °í°´À» ¾î¶»°Ô ¸ÅÀå¿¡ ¿À°Ô ÇÒ °ÍÀΰ¡? ii) ¸ÅÀå¹æ¹®°í°´µé·Î ÇÏ¿©±Ý ¾î¶»°Ô ÀÚ»çÁ¦Ç°À» º¸°í ¾Ë°Ô ÇÒ °ÍÀΰ¡? iii) ¸ÅÀå¹æ¹®°í°´µéÀ» ¾î¶»°Ô »ç°Ô ÇÒ °ÍÀΰ¡?ÀÇ 3 °¡Áö ÇÙ½ÉÁú¹®À» Áß½ÉÀ¸·Î ¸ÅÀå ¹æ¹®°´(Store Traffic) Áõ´ë¹æ¾È, Á¦Ç°Áø¿­°ú POP ¹èÄ¡¸¦ Áß½ÉÀ¸·Î ÇÏ´Â In-store Marketing ¹æ¾È, ±×¸®°í Promoter/Floor SalespersonÀ» ´ë»óÀ¸·Î Training°ú °ü¸®¸¦ ÅëÇÑ In-store Sales Áõ´ë¹æ¾ÈÀ» Á¦½ÃÇÕ´Ï´Ù. ƯÈ÷, ½ÇÇàÀÇ °üÁ¡¿¡¼­ Balanced Scorecard ¹æ¹ý·ÐÀ» È°¿ëÇÑ Systematic Audit ProgramÀ» µ¿¹Ý ¼ö¸³ÇÏ¿© ¸ÅÀåÈ°µ¿ÀÌ Áö¼ÓÀûÀ¸·Î ½ÇÇàµÇ¾î ¼º°ú°¡ âÃâµÉ ¼ö ÀÖ°Ô ½ÇÇà Áö¿ø ¼­ºñ½ºµµ ÇÔ²² Á¦°øÇÕ´Ï´Ù.

 


2. Strategy Execution  


- BSC Process Design: BSC â½ÃÀÚÀÎ Robert Kaplan ±³¼ö¿Í David P. Norton ¹Ú»çÀÇ ¹æ¹ý·ÐÀ» °¡Áö°í, ±ÕÇüÀûÀÎ °üÁ¡¿¡¼­ Àü·«°ú ¿¬°èµÈ ¼º°úÁöÇ¥¸¦ °³¹ßÇÏ¿© Àü·«À» ±¸Ã¼È­ ÇÒ »Ó ¾Æ´Ï¶ó, Àü·«À» Á¶Á÷Àüü¿¡ Ä¿¹Â´ÏÄÉÀ̼ÇÇÏ¿© Àü·«ÀÇ ½ÇÇà·ÂÀ» °­È­ÇÏ°í, Á¶Á÷ÀÇ º¯È­¸¦ °ü¸®ÇÏ´Â ÀÏ·ÃÀÇ BSC ÇÁ·Î¼¼½º°¡ °í°´»ç¿¡ ±¸ÃàµÇµµ·Ï Áö¿øÇÕ´Ï´Ù.

 

- Àü·«½ÇÇà·Â Áø´Ü: Àü·«½ÇÇàÀÇ ±Û·Î¹ú ¸®´õ·Î¼­ °ËÁõµÈ Hall of Fame ¼ö»ó±â¾÷°ú ±¹³» ´Ù¾çÇÑ »ê¾÷ºÐ¾ß ¿ì¼öÁ¶Á÷ÀÇ Àü·«½ÇÇà·Â Áø´Ü Data Base¸¦ È°¿ëÇÏ¿© °í°´»çÀÇ Àü·«½ÇÇà·Â ¼öÁØÀ» Áø´ÜÇÏ°í Àü·«½ÇÇà·Â °­È­¸¦ À§ÇÑ Ã¼°èÀûÀÌ°í °´°üÀûÀÎ ´ë¾ÈÀ» Á¦½ÃÇÕ´Ï´Ù.

 

- BSC Operation: BSC µµÀÔ ÀÌÈÄ ±¸Ã¼ÀûÀÎ ½ÇÇàÀ» À§ÇÑ ¿î¿µ°èȹ ¼ö¸³, ¼º°ú Çǵå¹é ÇÁ·Î¼¼½º ¼³°è, Àü·«°ü¸® Àü´ãÁ¶Á÷(OSM: Office of Strategy Management) ±¸Ãà ¿µ¿ª¿¡ ´ëÇØ ´ë¾È Á¦½Ã¿Í ÇÔ²² Feedback coaching & Change Management ¼­ºñ½º¸¦ ÅëÇØ ½ÇÁúÀûÀÎ ÇØ°á¹æ¾ÈÀ» Á¦°øÇÕ´Ï´Ù.

 

- BSC IT ½Ã½ºÅÛ ¿¬°è: IT ½Ã½ºÅÛÀ» ÅëÇÑ Àü·«½ÇÇà·ÂÀÇ ³»ÀçÈ­¸¦ À§ÇØ IT ¿¬°è °ü·Ã ¼º°ú°ü¸® ÇöȲ, ¿ä±¸»çÇ× ºÐ¼®, ¼º°ú°ü¸® Àü»êÈ­ ¹æ¾È µîÀ» °¡À̵å Çص帳´Ï´Ù. 

 

- HR ¹× KM ¿¬°è: BSC¸¦ µµÀÔÇÑ Á¶Á÷ÀÌ Àü·«½ÇÇà·ÂÀ» °­È­ÇÏ´Â ¹æÇâÀ¸·Î Á¶Á÷È­ µÉ ¼ö ÀÖµµ·Ï Çϱâ À§ÇØ, ´Ù¾çÇÑ Æò°¡Ã¼°è ¼³°è, °íµµÈ­ ¹æ¹ý·Ð ¹× »ç·Ê¸¦ º¸À¯ÇÏ°í ÀÖÀ¸¸ç, ƯÈ÷ Åë°èÀû ±â¹ýÀ» Àû¿ëÇÑ ½Ã¹Ä·¹ÀÌ¼Ç ¹× µæÁ¡»ê½Ä ¹æ¹ý·ÐÀ» ÅëÇØ ÇÕ¸®ÀûÀÌ°í °øÁ¤ÇÑ Æò°¡Ã¼°è¸¦ ¼³°èÇÕ´Ï´Ù. ¶ÇÇÑ BSC ¼º°ø ½ÇÆÐ »ç·Ê°¡ Á¶Á÷³»¿¡ °øÀ¯µÉ ¼ö ÀÖµµ·Ï BSC¿Í KM(Knowledge Management) ¿¬°è¹æ¾ÈÀ» Á¦½ÃÇÕ´Ï´Ù.



3. Profit Improvement 

 

- Profit Improvement ¼­ºñ½º´Â ¿ø°¡ºÐ¾ßÀÇ ¼¼°èÀûÀÎ GuruÀÎ ÇϹöµå ´ëÇб³ÀÇ Robert Kaplan ±³¼ö¿Í ±× Á¦ÀÚÀÎ Steve AndersonÀÌ ±âÁ¸ÀÇ Costing±â¹ýÀ» Çõ½ÅÀûÀ¸·Î °³¼±ÇÑ Time-Driven Process Modeling ±â¹ýÀ» È°¿ëÇÕ´Ï´Ù. À̸¦ ÅëÇØ °í°´, Á¦Ç°, À¯Åë ä³Î, Á¶Á÷°ú ÇÁ·Î¼¼½º µî ºñÁî´Ï½ºÀÇ ÁÖ¿ä ¿µ¿ªº° ¼öÀͼº Á¤º¸¸¦ ÅëÇÑ ¼öÀͼº ±â¹ÝÀÇ ¼ºÀå¹æ¾È, ¾÷¹« ÇÁ·Î¼¼½ºº° ½ÇÁ¦ºñ¿ë(True costs)ÀÇ ¸íȮȭ¸¦ ÅëÇÑ È¿°úÀûÀÌ°íµµ ½ÇÁúÀûÀÎ ¿ø°¡Àý°¨ ½ÃÇà¹æ¾È, Á¤È®ÇÑ Capacity Á¤º¸ È°¿ëÀ» ÅëÇÑ ÀÚ¿øÀÇ È¿À²ÀûÀÎ ¹èÄ¡ ¹× È°¿ë ¹æ¾È µî¿¡ ´ëÇØ ¿Ã¹Ù¸¥ ÅëÂû·ÂÀ» Á¦°øÇÕ´Ï´Ù. 

 

- Profit Improvement ¼­ºñ½º´Â Steve AndersonÀÌ ¼³¸³ÇÑ Acorn Systems»çÀÇ IT SolutionÀÎ Acorn Enterprise Performance Suite(EPS)¸¦ ÅëÇÏ¿© ´Ù¾çÇÑ ºñÁî´Ï½º ¸ðµ¨¿¡ ¿Ïº®ÇÏ°Ô Àû¿ëµÇ¾î ±¸ÇöµË´Ï´Ù. Acorn EPS´Â ¿ù ó¸® ½Ã°£ ÃÖ´ë 90% ´ÜÃà ¹× ¿ëÀÌÇÑ À¯Áöº¸¼ö[Sustainability], Transaction ¼öÁØ¿¡¼­ÀÇ »ó¼¼ ¿ø°¡¸ðµ¨¸µ ¹× ´ë±Ô¸ð µ¥ÀÌÅÍ º¼·ý ó¸®[Scalability], Excel±â¹ÝÀÇ ¸ðµ¨¸µ ¹× ¿ø°¡/¼öÀͼº Á¤º¸ºÐ¼® Áö¿ø[Usability], ±âÁ¸ÀÇ ´Ù¾çÇÑ ¿ø°¡ ¹æ¹ý·Ð(Shared Service Costing, ABC, Process Costing, TDABC, Capacity Costing µî)À» Áö¿ø[Flexibility]ÇÏ´Â À¯ÀÏÇÑ ¼Ö·ç¼ÇÀÔ´Ï´Ù. 

 


4. Pricing 

 

- World Class Pricing ¹æ¹ý·ÐÀ» È°¿ëÇÏ¿© Pricing¿¡ ´ëÇÑ ¿Ã¹Ù¸¥ ÅëÂû·ÂÀ» Á¦°øÇÕ´Ï´Ù. ÁßÀå±â °¡°Ý¼³Á¤ Àü·«, °æÀï °¡°Ý»êÁ¤ Àü·«, °¡°Ý»êÁ¤ ÇÁ·Î¼¼½º ¼ö¸³À» ÅëÇØ Pricing Knowledge¸¦ °­È­ÇÏ°í À̸¦ ÀÏ»ó¾÷¹«¿¡ Àû¿ëÇÒ ¼ö ÀÖµµ·Ï Áö¼ÓÀûÀÎ °³¼± Tool°ú Process¸¦ Á¦½ÃÇÕ´Ï´Ù.

 

- °³º° ±â¾÷ÀÇ ÀáÀçµÈ Pricing ¸®¼­Ä¡ ¹®Á¦ ÇØ°áÀ» À§ÇÑ Pricing Research ÀÛ¾÷À» ±¤¹üÀ§ÇÏ°Ô ¼öÇàÇϸç, Pricing Áø´ÜÀ» ÅëÇØ Quick Win°ú ÁßÀå±â ¿ª·® °³¹ß °¡À̵带 Á¦°øÇÏ¿© Á¶Á÷³» ±¸Ã¼ÀûÀÎ Pricing À̽´¿¡ ´ëÇÑ ´ë¾ÈÃ¥À» Á¦½ÃÇÕ´Ï´Ù. 

 


5. HR/ORG 


ÀÎÀû ÀÚ¿ø ¿ª·® °­È­¸¦ À§ÇØ Àü·«Àû Á÷¹«ºÐ¼®(Strategic Job Analysis), Æò°¡(Performance), º¸»ó(Rewards) µîÀÇ ¼­ºñ½º¸¦ Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ Á¶Á÷Â÷¿øÀÇ ¼º°ú Çâ»óÀ» À§ÇÏ¿© Á¶Á÷ Àç¼³°è(Organization Design), Àη°èȹ(Workforces Strategies), Á¶Á÷¹®È­(Organization Culture), Ä¿¹Â´ÏÄÉÀÌ¼Ç ¹× º¯È­°ü¸®(Communication and Change Management) µî¿¡ ´ëÇÑ ¼­ºñ½ºµµ Á¦°øÇÏ°í ÀÖ½À´Ï´Ù. 

 


6. OSM Support  


- ±¹³»ÀÇ ¸¹Àº Á¶Á÷µéÀº OSM(Office of Strategic Management)¿¡ ´ëÇÑ ³ëÇÏ¿ì ºÎÁ·°ú À̸¦ Á¶Á÷³»¿¡ ¿î¿µÇÒ ¼ö ÀÖ´Â ÀηÂÀÇ ºÎÀç·Î ÀÎÇØ, Àü·«¼ö¸³, ½ÇÇà, ¸ð´ÏÅ͸µ ¹× Àü·« Æò°¡¿Í Up-Grade¿¡ À̸£´Â ÀÏ·ÃÀÇ °úÁ¤ÀÌ È¿°úÀûÀ¸·Î ¿î¿µµÇ°í ÀÖÁö ¾Ê½À´Ï´Ù. 

 

- °æÇèÀÌ Ç³ºÎÇÑ ½Ã´Ï¾î±Þ ÄÁ¼³ÅÏÆ®°¡ ¿¬°£°è¾à ÇüÅ·Π°í°´»çÀÇ ±âȹ½Ç°ú ÇÔ²² ÇöÀå¿¡¼­ ½ÇÇà °¡´ÉÇÑ º¸°í¼­¸¦ ÀÛ¼ºÇϸç, OSM(Office of Strategic Management)ÀÇ ÁÖ¿ä ¿ªÇÒÀÌ °í°´»ç ³»ºÎ¿¡ Á¤ÂøµÇµµ·Ï ÄÚĪÇϸç Áö¿øÇÏ°í ÀÖ½À´Ï´Ù.